Category: business strategy

Manage Google Adwords – Helpful Ideas

Manage Google Adwords – Helpful Ideas

Folks are drawn to relevant ads. The way to be successful with Google AdWords is the have relevance. Folks will click on your relevant ads. You will be rewarded by Google because of it and your costs will drop and your Profits will increase. This is because of your relevance.

If you are the businessman, paying out the cash yourself, risking everything, with your charge card being drawn on each month to pay for all those clicks, you won’t waste time with self-importance. Your customers don’t want to mess with it either. The place that tells this tale the best is with your AdWords management. When you are the one risking it all, what gets clicks and what doesn’t is a very fascinating topic.

Google Rewards You For Relevance

If you bid higher for clicks you can get a higher position on the search pages. However, as your click-through-rate increases, Google will reward you by giving you a better position on the search pages. That is to say they reward you for relevance.

Essentially, the top position has always been awarded to the person with the high bid. But with this twist, here is the formula that has been used by Google to determine the order that the ads come in:

Your Relative Position = Your Bid Price x Your Clickthrough Rate

The fuller version of Google’s formula is your bid price multiplied by your Quality Score. Either way, your CTR swings the biggest difference apart from the price you bid.

What click through rate are we talking about here? It could be your ad group click through rate, or either the click through rate of your ads for search partners or AdSense, but that is not what we are talking about here. We are talking about the click through rate of your individual keywords and their Google performance alone.

With your good click through rate, you don’t have to bid as much for a good position. IE: If I put a bid of 1 dollar and I am getting a 1 percent click-through-rate and your ad get 2 percent click-through-rate, then you will be able to get the same position as I have for a mere fifty cent bid, and if you bid only one cent more than that 50 cents you would get a better position. To top that, if you already own the top position, as your click-through-rate increases Google automatically lowers your bid price. Way to go!

This isn’t magic, even though it looks like magic. It means you’re coughing up less money to Google every month, and you’re putting more in your own pocket every day.

Improve Your Tomorrows By Asking One Question Today

Improve Your Tomorrows By Asking One Question Today

If you are a parent of school-aged children (or have ever been a school-aged child), I would bet you have asked or heard this question every single day: “What did you learn in school today?” And when those same children roll their eyes or say ?oh Mom!? those same parents persist; asking a follow up question like, “You know you learned something – you were there all day, c’mon, what did you learn?”

After some prying and cajoling, the children answer with some morsel or lesson learned during the day. The kids are relieved, and the parents are happy. This scene plays out in cars and homes all over the world, and yet this question that seems so obvious to parents seems to escape our thoughts for ourselves.

The modified question you could ask yourself every day is: “What did I learn today?”

Why This Question Works

Parents ask school children about what they learned at school because they expect them to learn at school. But somehow after graduation, people stop thinking about learning as their daily task. And yet, human beings are learning beings. Our bodies and brains are constantly learning.

If you are constantly learning you might wonder why you need to ask this question at all (and that is a good question itself!).

While you are constantly learning, the things you are learning are subconscious and therefore not necessarily accessible to your conscious mind. Also, the things you are learning by just going through your day may not be the things you most want to learn. So, by asking the question, you are making your learning more conscious and intentional.

As you ask it more frequently, you will begin to see your daily experiences as learning opportunities and those things you most want to learn and improve will become clearer.

How This Question Works

As you begin to think of life as your own personal learning laboratory, you can expect ideas, lessons and discoveries each day. The question plays to that expectancy.

What did I learn today?

When you ask yourself this question, you are expecting that there is learning to recall! When you create the habit of asking, you begin to create a habit of looking for the things you are learning. And, as you expectantly look, you will most certainly find lessons and learnings.

Where This Questions Works

This question works in every part of your life!

Consider asking the question to help you learn:

In your personal life
In your professional life
As a team member
As a leader
In pursuit of a specific goal
Based on your needs you may choose to ask the generic question about your entire day, to focus on one of these areas specifically (i.e. what did I learn today to make me a better parent, or what did I learn today to make me a better salesperson), or to ask the question multiple times, once for each important role or learning goal that you have.

However you choose to apply this question to your life, the power will come from asking it consistently.

To make your results even more satisfying also add the habit of writing down your answers each day. The process of writing will further clarify your thinking, and you will have a permanent record of your lessons, ideas and learning.
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Potential Pointer: To reach your potential in any area of your life, you must become a more consistent, continual and intentional learner. The best habit to help you achieve this goal is to ask yourself “What did I learn today?” every day.

Make Money on The Side by Colayco Foundation

Make Money on The Side by Colayco Foundation

People often ask us what they can do to earn additional money on the side while working full-time. The list is endless-from joining a networking company to writing to buying and selling stuff. The key to success is finding something that matches you. There is no one-size fits all.

Before you invest time and energy into an income earning endeavor, consider these three questions:

1. Am I good at this? So many people try to earn money using skills and knowledge they are only beginners in. This diminishes their chances of success. So stick with what you know and you are good at because it will probably be easier to do as well because its something you’re an expert in alrady.

2. Do I have competitors? Who else is doing what you are doing or selling what you are selling? How are you the same or how are you different? Will you be fighting for clients? Knowing what’s out there will help you strategize how to get clients or buyers and how to keep them whether it’s by employing a good marketing strategy, by focusing only on people you know, or by having a different product or service offering.

3. How much time can I devote to this every day/week and what’s my target income? Remember the goal is to have additional income so a) you should be allotting sufficient and realistic time on this, and b) your earnings should be worth your time and effort. Your first few months will be all about building your credibility and creating a market for yourself but at some point you should assess if it’s worth it.

Now there are two basic categories for earning money on the side. You can either, offer a product or offer a service.

Offer a Product – A product is a tangible object. It could be something you own or have made. Or it could belong to someone else. Check out a few of our suggestions below.

Be a Referrer – Align yourself with friends who are agents of insurance products, real estate, cars, etc. refer clients to them and get a commission when your referred client decides to make a purchase. Naturally you could also become an agent yourself, but that may take some time, licensing and money to do.

Sell something – It could something you make really well like cakes, jams, candles, jewelry, bags, food, paintings, etc. It could also be something you buy in bulk (thus cheaper) and sell at a profit. You could also help sell something owned by someone else including jewelry, appliances, furniture, etc. and earn from the commission.

Properties Broker – If you have a lot of OFW friends who have bought properties they would like to rent out or sell, you could be the caretaker and broker of these properties.

Offer advertising spots – If your home is situated in a prime location, a wall or the gate could be used as advertising space. Your car can also be used to advertise.

Make your home a movie location

Offer a Service – Your skills and knowledge are intangible sources of wealth. Unless you are offering a technical/mechanical service you probably won’t need capital to be able to make money.

Teach What You Know – This could be in the form of tutoring services, skills training (i.e. for baking, cooking, accounting, photoshop, etc.) which you could conduct one on one or for a small group.

Software/Computer Based, Online and Web Services – There are so many things you can do online such as web design, content writing, graphic design, system tester, promoter, or encoder/data entry.

Events Services – You could be an event coordinator, host, promoter, supplier (i.e. flowers, back drop, lighting, Photobooth, etc.)

Market Research/Product Testing – Do you know someone in market research? Advertising or a company’s R&D? They often look for ‘real people’ to test out their campaign, new products and services, test their systems etc. You could participate in FGDs or be a mystery shopper.

Business Services – Offer your full time job skills as a freelancer or part timer. Look for small businesses that need help with their bookkeeping, accounting, inventory, marketing, etc.

These are some of the many things you could do to earn additional income. Just remember these three things: 1) it must be worth your time, 2) it shouldn’t interfere with your full time job (remember that’s your regular income, it sustains your family), and 3) remember the things that money can’t buy -family, friendship, integrity, peace of mind, love, etc.

Author: Guita T. Gopalan, Managing Director, Colayco Foundation, the first, the most experienced and the most effective in teaching personal finance to Filipinos. This is her first guest post.

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